Paisley and Renfrewshire has an amazing story to tell.
We’re proud. We’re bold, friendly and fun. Dive in and find out more about us.
Work with us
We would love your support. Tell everyone about Paisley and Renfrewshire. Share your story. Say why you have decided to make Paisley and Renfrewshire your place.
Moreover, you can carry the Paisley.is brand mark across your promotional materials.
Share the information on our website with your friends, customers and colleagues. Let them see why they should spend their time in Paisley in Renfrewshire too.
Get in touch on social media or drop us an email to:
- discuss how you can use the brand
- get our brand toolkit
- share your proposed artwork (we ask that any all artwork that contains the brand mark or URL is shared with us for a fast review)
- talk to us about how we can support and promote your idea.
Check out our campaign pages for creative assets for specific projects and events.
Marketing enquiries
Joanne Quinn
joanne.quinn@renfrewshire.gov.uk
Event enquiries
Pauline Allan
pauline.allan@renfrewshire.gov.uk
Summary
Launched in 2018, Paisley was created as a response to Paisley: The Untold Story which promised a town brand and publicity strategy for Paisley and was an action in Paisley’s bid to be UK City of Culture in 2021.
It plays an important role in helping the council achieve its council plan objectives by positioning Renfrewshire as a destination of choice.
The brand was created with people in Paisley and Renfrewshire, to help transform the image of the town and to share a new story, fuelled by new investment and cultural regeneration. We wanted to challenge outdated perceptions, change the national media narrative and tell people compelling stories about our place to encourage them to come and see us.
Paisley sought to create a digital heartbeat for the area, drive place marketing, harness support from key partners, promote events, and reveal untold stories to both a regional and national audience.
We’ve been sharing a new story through Paisley for more than six years. And we’ve done this in lots of different ways:
- Our website—www.paisley.is—has been a valuable source of visitor inspiration since its inception. Home to itineraries, walking routes, blog posts, event listings, maps, historical information, family days out ideas and microadventures, it has received more than 2.6 million views to date.
- We’ve nurtured successful social media channels by creating content that resonates with our audiences. We’ve got to know local advocates through Instagram, shared our major events news on Facebook and used paid-for social media ads to support our always-on destination messaging.
- We’ve activated campaigns both regionally and nationally, showcasing our brand and hero photography on trains, taxis and billboards.
- We’ve worked with PR partners, international journalists and influencers, facilitated
familiarisation trips to our attractions and successfully generated more than 1.5bn positive
opportunities to see and hear about Paisley and Renfrewshire in the media. - We’ve been there at all of our major events. We’ve supported the Royal National Mòd,
Paisley Food & Drink Festival and the award-winning Paisley Halloween Festival. - And lastly, we’ve not done any of this alone. This work has been supported by national
agencies and key stakeholders.
