We’re proud. We’re bold. We’re friendly and fun.
Paisley and Renfrewshire have an amazing story to tell.
The brand journey
Paisley’s bid to be UK City of Culture 2021 helped transform its image.
Thousands of ‘Buddies’ from all over the world pledged support for the bid. It was picked up by local, UK and international media. Many international journalists and travel bloggers visited Renfrewshire and shared what makes our place great.
We were inspired to develop a brand that tells the story of our place in a positive way.
Our brand was developed by local people and ex-pats across the world through a digital conversation. It asked the question ‘What’s Our Story?’.
We spoke with communities and leaders across Renfrewshire. We drew on their expertise and experience to develop the brand. Our PR campaign was driven locally by the Paisley Daily Express . We targeted media across the UK to maximise awareness and coverage for the town’s image transformation.
Over a thousand people contributed their ideas, stories, images, videos, music and poems. The campaign reached hundreds of thousands on social media.
Overwhelmingly, people asked us to focus on what we are – proud, bold, fun, friendly and together.
Our brand provides a clear and positive identity. It makes local people, visitors and potential investors aware of the amazing things happening. It helps raise Paisley and Renfrewshire’s profile across the UK and beyond.
Graphical House agency was appointed to deliver the brand creative. They were inspired by our weaving heritage – the colour of our craft and the ‘invisible’ Sma’ Shot stitch that bound the Paisley Pattern shawls. The brand is fully flexible and can communicate top-level brand messages or target specific audience groups and sectors directly.
Use the brand
We would love your support. Tell everyone about Paisley and Renfrewshire. Share your story. Say why you have decided to make Paisley and Renfrewshire your place.
Carry the Paisley.is brand mark across your promotional materials.
Share the information on our website with your friends, customers and colleagues. Let them see why they should spend their time in Paisley in Renfrewshire too.
Our Brand Book is a good starting point. You can download your copy from this link:
Brand Book (pdf)
Give us a call or drop us an email to:
- discuss how you can use the brand
- get our brand toolkit
- share your proposed artwork (we ask that any all artwork that contains the brand mark or URL is shared with us for a fast review)
- discuss how we can support and promote your idea.
Work with us
Email us at email@example.com or contact the people below:
Partners, sponsors and supporters